Chris Elwell (46)

A more relaxed environment for your dog and you
Spotlight Registered: 7 September 2019
Booking Line: 07852569375

About me

I fell into grooming by accident after been unable to find a groomer for our original two westies Hamish and Macbeth. This led to us starting out as mobile groomers, building the business up over a few years until I had health issues. I was going to stop grooming, but thankfully some of my friends had other ideas, and when people found I was doing the grooming from a converted room at Home, I started getting more calls asking if people could come to us. I was flattered as some of my customers were travelling in excess of 30 miles. 

I carried on doing this whilst I was doing my degree. During which time I met Ashlee who came to work with us on work placement, 7 years on she is still with us managing our salon in Newcastle Emlyn.  We both obtained our BSc(hons) in Animal Welfare and Behaviour. Both of us looking at how behaviour and interaction between humans and dogs can effect their time in the salon.

I was never satisfied with my initial training, and have over the years attended various seminars and events with a view to improving and maintaining my skills, something I also encourage in my team members. This led to me finally gaining more qualifications. As a result of completing my degree I was also able to obtain my PGCE teaching qualification. This then led to what felt like another natural progression.

In an effort to help others avoid the pitfalls I found, we have now become a  training centre  offering courses upto IPET level 3 Diploma in Dog Grooming. The training is also carried out on a one to one basis. As a result of this we have already seen students go on to develop their own businesses. Its extremely rewarding seeing people come to train us on the basis of the ethics surrounding the way we work. 

My life revolves around Dogs, I am mainly working now to support the gang of rescues and rehomes who have moved in with me..15 in total including poodles, a beagle, west highland terriers, westie mixes yorkie mixes and two ex breeder Shih-tzus.

We have always worked on a one to one basis, with only one persons dog in the grooming area. Our groomers stay with a dog from start to finish, do their own bathing and prepping, and there are no crates in our salon. We find this creates a more relaxed atmosphere for the dogs and Humans.


  • Tania Davies

    Chris and his team are brilliant. My dogs one a Shihtzu who was poorly on his first visit, was treated with the kindest attitude which allowed him to relax. Millie a Shichon, is very nervous and doesn't trust anyone. Chris has managed to gain her trust enough after a few sessions, he's been able to groom her each time . I would highly recommend Chris and his team they work hard understanding dogs and the anxieties they face entering the groom environment which can be pretty scary for some thanks to Chris and his team I'm not so anxious as I know they are in safe hands.

  • Carrie Davies

    Went to Chris with two lurchers - one elderly & arthritic and the other a young panicky diva. Both had their claws clipped with the least possible drama & left happy.

  • Becky Dobney

    Alfie enjoys his visits to see Chris and his team and we love how he looks after. We travel for over 30 mins because I'm adamant there isn't a groomer as good any nearer. Alfie's exceptionally well looked after whilst in their care and always comes trotting out when finished. I particularly like the fact that they only have one dog in at a time so it's great for nervous dogs. Very happy, as always.

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Dog and Bone Grooming South West Wales


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