Chris Elwell (12)

Your Place or Ours?
Spotlight Registered: 7 September 2019
Booking Line: 07852569375

Dog and Bone Grooming


Newcastle Emlyn

About me

I fell into grooming by accident after been unable to find a groomer for our original two westies Hamish and Macbeth. This led to us starting out as mobile groomers, building the business up over a few years until I had health issues. I was going to stop grooming, but thankfully some of my friends had other ideas, and when people found I was doing the grooming from a converted room at Home, I started getting more calls asking if people could come to us. I was flattered as some of my customers were travelling in excess of 30 miles. 

I carried on doing this whilst I was doing my degree. During which time I met Ashlee who came to work with us on work placement, 4 years on she is still with us managing our salon in Newcastle Emlyn. We have also been joined by Hanna another City and Guilds qualified groomer, and Nichola who is completing an apprenticeship with City and Guilds Qualification.

As the business has grown we now have two mobile salons as well as the the Salon in Newcastle Emlyn, covering a large part of South West Wales.

I was never satisfied with my initial training, and have over the years attended various seminars and events with a view to improving and maintaining my skills, something I also encourage in my team members. This led to me finally gaining more qualifications. 

In an effort to help others avoid the pitfalls I found, we have now become a satellite training centre with IPET offering courses upto OCN level 3 Diploma in Dog Grooming. The training is also carried out on a one to one basis.

My life revolves around Dogs, I am mainly working now to support the gang of rescues and rehomes who have moved in with me..15 in total including poodles, a beagle, west highland terriers, westie mixes yorkie mixes and two ex breeder Shih-tzus.

We have always worked on a one to one basis, with only one persons dog in the grooming area. Our groomers stay with a dog from start to finish, do their own bathing and prepping, and there are no crates in our salon. We find this creates a more relaxed atmosphere for the dogs and Humans.


Dog and Bone Grooming South West Wales


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  • Lesley Jordan

    Chris has been grooming my dog in his mobile van for well over a year, Bentley can be nervous and is figetty when groomed, Chris has the knack, he is so good with him. Thank you for looking after us.

  • Lesley Jordan

    Chris has been grooming my dog in his mobile van for well over a year, Bentley can be nervous and is figetty when groomed, Chris has the knack, he is so good with him. Thank you for looking after us.

  • Chris Elwell

    Thanks Lesley always my pleasure

  • Nicky Rhodes

    I approached Chris a couple of years ago to see if he could help get my rescue German Shepherd used to being handled and touched by other people. Chris was amazing, he put my dog at ease and after an initial meeting, he made light work of a 2 hour groom without even getting a growl! Since then he has regularly groomed my dog and both myself and our vet are very grateful to Chris for the huge improvements seen in Diesel. Thank you.

  • Gwyneth Driscoll

    I would highly recommend Chris as a dog grommer - he comes to us every 6 weeks to groom our Bichon .... Mali is very comfortable with him ( even if she does try to hide when she sees the van pull up

  • Chris Elwell

    Thanks Nicky, he is such a handsome chap

  • Linda White

    What can I say, he is a Saint. My rescue dogs come in terrified and with patient handling he gets them groomed and relaxed. Have sent a few dogs that had to be sedated by vets, who now go and stand happily to be groomed.

  • Jayne Holland

    Brilliant with dogs-think he has a sixth sense! Our dog loved him

  • Chris Elwell

    Thanks Jayne Morph is just a big softie really

  • Julia Upton

    Chris and his team are amazing; Chris has a calm demeanour which is beneficial for both my big boisterous boy Charlie ( Old English cross Black Labrador) and Mabel my traumatised Shih Tzu rescue dog. Chris has known Charlie is 7 but has known Chris since he was a pup. The have strong trust between them is tangible. Charlie enjoys his pampering and barks as we pull up to park. Mabel was fostered by Chris but still has significant human trust issues. However, at her latest Chris and Hannah found a unique solution to her anxiety issues. Charlie lay down on the grooming table with Mabel. Hannah trimmed and bathed her with no issues at all. My husband and I were stunned. I wouldn’t dream of using any other grooming salon as Dog and Bone Grooming focus on the ‘whole dog’ addressing emotional issues as well as the hairy ones. They are simply the best any fur parent could ever wish for and I wouldn’t dream of having any other team pamper my fur babies.

  • stephen taw

    Chris grooms our 4 and does a brilliant job. One in particular is a nervous ex breeder who we previously had to sedate and then shave at the vets but Chris and team have won his trust and he now gets a proper cut and doesnt need a week to recover after!

  • Chris Elwell

    Thanks Steve, always look forward to a visit from your gan

  • Hannah C

    There seems to be a drive at the moment towards compassionate grooming and making the experience less stressful for the animals, well Chris has been doing this for the last 10 years! You have the choice of mobile or salon grooming but whichever you choose your dog will be given one to one attention, no restraints, no forced grooming, no other dogs present, the freedom to move around and you can sit with a cuppa and watch. Great for nervous dogs and owners!

  • Chris Elwell

    Thanks Hannah. Its only 10 years for your two older guys, its been 14 really, as you keep reminding me I'm getting old! Restraints in the way of safety leads are used when required, but William, Archie and Reuben now have settled into our routine. IThank you to you and the ASBO twins

  • Julia Upton

    I cannot recommend Dog and Bone dog grooming highly enough; yesterday’s appointment was pivotal for my rescue Shih Tzu Mabel. Not only did bark with happiness as we arrived at the salon, but she actually pestered Hanna to let her join Charlie, her rather large Old English Black Labrador cross, in the bath! This would have been unthinkable a few weeks ago. Mabel the reticent initiating human contact? It was a joy To see her broad grin as she proudly strutted around the salon. Mabel was so relaxed ; this is a real credit to Hanna‘s kindly, calm manner. So if you want fantastic grooming, as well as, the ultimate in physical, emotional and psychological care for your fur baby; then this is the perfect place to come.

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